The Lonely Island’s Guide to “Going Viral.”

All it takes is support from a company that keeps making shows about itself and millions of dollars.

For the record, I did like “I’m on a Boat” a lot, but where are the “joke recycling” (Dick In A Box is a riff on an intro with Katie Holmes from a few years earlier) and “weirdly misplaced homophobia” guidelines?

Anyway, to get the taste of Berkeley quasi-humor out of my mouth, here’s something on Columbia / Harvard lawyer-turned-comedian Greg Giraldo, who unfortunately passed away last year.

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